*** Note: After writing this blog, I discovered that MTV has chosen to only allow you to view its videos on their site. Apparently, the extra 1 / 100th of a penny they earn for each view is more important than the blogsphere being able to promote their content for free. How could a network so on the cutting edge get everything so wrong? I left the non-working videos in place.***
I’m old enough to remember a time when the word ‘bad‘ meant ‘not good‘ or ‘horrible‘. Pop culture thought it would be cute to blur the meaning. ‘Bad‘ came to mean ‘Good‘ and being a ‘goody, goody‘ or a ‘Good Girl‘ became an insult. Things have only gotten worse over the years, today ‘Hot‘, ‘Stoopid‘, ‘That’s What’s Up‘, ‘Bangin‘ and other words and phrases have taken bad’s place implying good.
Nothing personifies pop culture more than MTV which announced today the ratings for the 2007 VMA broadcast. As reported by PR newswire, MTV said the show’s ratings were “up 23% from last year” (2006 was one of the worst rated VMAs ever). Traffic to MTV.com was up as well, setting a record for the most visitors in a single day to the site.
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The chorus of Dude N Nem’s Watch My Feet is a speedy 150 BPM track (that’s beats per minute) breaking down to a traditional hip-hop tempo of 75 BPM during the verse. The verdict is still out on whether it will be a huge hit, but the song symbolizes something significant. A ghetto feel, no bling, no violence, no girls in bikinis – Watch My Feet is a clarion example of where hip-hop is headed — Faster and more fun.
We talked about the Soulja Boy phenomena a few weeks ago in the weeked RAP up — I mentioned that Soulja Boy danced more than any #1 selling rapper has since MC Hammer. For everything that Soulja Boy is not, he made a #1 hit out of the underground jookin, buckin, clown and battle dance resurgence in hip hop.



what do you think